Today we are going to go over how to remove mobile apps from your display campaigns, So you wanna make sure that your display ads aren’t running on mobile apps or certain category on mobile apps, let’s just say that they are not performing well for your campaign or you are getting too many clicks from mobile apps that are not leading to conversion, So this is how you remove them altogether. I am going to show you two ways to do it.
First way: How to Exclude Mobile App Categories From Google Display Ads Campaigns
1st Step: Open up your Google Display Account
1-Open up your display campaign where you want to remove mobile apps and what we are going to do is we are going to come over to Placements.
-Click on where ads showed – What you might find is as you scroll down in the column of the type you can find all your mobile applications and it leads to clicks but no conversion.
2nd Step: Click on the button to exclude Placements
1- Click on the Blue Button and choose Exclude Placements.
So you just wanna make sure to remove all of them together so in the same area of Placement ads up at the top you will see EXCLUSIONS this is the manual method to do right now and sometimes it shows “No Placement exclusions match your filters”
So we can click on add and then click on exclude placements and make sure it is been added to the campaign level if you have more than ad groups in your display campaign.
3rd Step: Choose App Categories that you want to remove from your Campaign.
1-You can decide what to exclude from Account, Campaign or specific ad group level.
2-Click on App Categories.
You will find the last option app Category and then you will be able to remove each one of the categories manually and you have to go down the entire list. all the mobile apps Category, You can only exclude Games Section, because as people play games there’s a lot of accidental ad clicks and a lot of people don’t convert when they are playing games on their mobile phone so make sure you add all of the mobile categories on and save for apple store or google play.
4th Step: Select All apps that you want to exclude from your display Campaign
1- Strate choosing by selecting each mobile app category you want to exclude from the Google Play Store, Apple Play Store and For sure Windows Phone Apps.
2-click on Save button to add app exclusions to your Google Display Ads Campaign
Unfortunately, you don’t have an easy way to remove these directly from the google ads interface but I will also show you a quicker way of doing
5th Step: See all the excluded Mobile apps once you save
Second way: How to Exclude Mobile App Categories From Google Ads Editor.
So now the other way of doing that is with Google Ads Editor, So Google Ads editor is a piece of software that allows you to manage all of your google ads campaigns and make bulk changes much easier, So what we can do is Open your Google Ads Editor.
1st Step: Open your Google Ads Editor & Get Recent Changes
1-Open Google Ads Editor (MAKE SURE THAT YOU DOWNLOAD ANY of the changes before you update anything)
2Click on “get Recent Changes”.
3-then More Data.
4-All Campaign (It will download any changes were made to your account.
2nd Step: Click the Display Campaign that You want to Edit.
1-you’re going to do is click on your display campaign.
2-go down to Keywords and targeting and your negative targeting for your campaign.
3rd Step: Under Keywords – Select “Mobile Apps, Categories, Negative”
1-Just click on Mobile App Categories, Negative.
4th Step: Click on “Add Negative mobile App Category” And Choose 1St Option.
1- (Mobile App Categories Negative) So we are going to click on that and then click on
2-+Add Negative mobile app category
3-Choose Campaign-level negative mobile app category
5th Step: Choose Every App Category and Click “OK”
The good thing here and all you need is four clicks you can exclude all mobile phone add categories by keeping pressing on CTRL on your keyboard and select by the mouse all apps system (Apple app store, Google Play and Windows phone apps then Click on OK.
and the good thing here and all you need is four clicks you can exclude all mobile phone add categories by keeping pressing on CTRL on your keyboard and select by the mouse all apps system (Apple app store, Google Play and Windows phone apps then Click on OK.
1-Select Every Mobile App Category in any of the Three Categories.
6th Step: Post Changes From Google Ads Editor
1. Click on the ‘Post’ button in the top-right corner.
2. Choose to Post Changes for All campaigns or specific campaigns.
3. Click on ‘Post’ to post the changes from Google Ads Editor to your Google Ads account.
DON’T FORGET TO CLICK ON POST CHANGES and then post.
So, When you go back to Google Adwords interface then go to your Placements -> exclusion -> you will find all fo the mobile app categories so you’re going to see all apps.
one other thing you can do is by going to devices to see how your campaign is performing on different devices so if you see some data from certain devices and you want to exclude them you also can do that or use Bid adjustment and lower your Bids.
To remove devices from your Google display campaign go to Campaign settings and then additional sittings -> unselect the device you want.
But if your removed mobile device, So no one is using his mobile will see your ads, but you can do better by excluding mobile apps so you don’t get any unwanted clicks by as we mentioned going to the placement and exclude whatever you want.